The start of a new year brings fresh opportunities and a clean slate. However, for medical practices, it also brings a surge of operational complexity and administrative burden. New insurance plans, reset deductibles, benefit changes, and eligibility confusion strains front desk staff, slows patient flow, and negatively impacts both revenue and patient satisfaction. With the lapse of ACA subsidies the new year brings a significant amplification of these challenges. More and more of your patients will have to migrate to high-deductible plans with more restrictions to services or lose coverage entirely and have to fall to self-pay options.

What are some of the most effective ways to manage this inevitable annual reset? Let’s explore some straightforward, yet key, strategies practices can use to proactively prepare for and manage the critical first months of the year.

Prepare Early for Insurance Changes and Increased Eligibility Verification

January and February are peak months for insurance-related issues. Patients often change carriers, plans, or networks and many aren’t fully aware of how those changes affect their coverage.

To address this uncertainty, best practices include:
• Verifying (and re-verifying!) insurance eligibility before every appointment
• Confirming plan types, effective dates, and network status
• Identifying authorization and referral requirements early on

Proactive verification reduces front desk stress, prevents denied claims, and helps avoid uncomfortable financial conversations at check-in.

Educate Patients on Deductible Resets and Financial Responsibility

With deductibles resetting at the start of the year, patients are often surprised by higher out-of-pocket costs, even if they had minimal expenses at the end of the previous year. In addition, the increasing shift towards high-deductible plans means more burden on patients and your staff that have to collect their portion.

To manage expectations:

Communicate deductible resets clearly via appointment reminders, emails, or patient portals
Train staff to explain estimated patient responsibility confidently and empathetically
Establish processes where you proactively identify shifts to high-deductible plans and communicate to patients, especially around more costly services, in advance
Offer written estimates so patients clearly understand their out-of-pocket responsibilities

The bottom line is that transparent financial communication improves collections and builds patient trust.

Strengthen Front Desk Training and Support

Front desk teams shoulder the heaviest burden during the first months of the year. They’re navigating insurance changes, fielding patient questions, managing longer check-in times, and handling frustrated patients – all while trying to keep schedules on track.

Practices should:

Provide refresher training on insurance basics and plan variations when needed
Equip staff with clear escalation pathways for complex coverage issues
Encourage consistent scripting to ensure accurate information is conveyed to the patients while reducing the chance of escalation
Consider temporarily allocating additional staff to financial counseling if available

We all know that finding (and keeping) good front desk staff is a challenge in and of itself, but investing in them operationally and with additional support will reduce burnout while improving the overall patient experience.

Anticipate and Manage Patient Flow Disruptions

We’ve all been there at the start of the year where every patient has to be checked for new plan information – the lines can lead all the way to the door. Just documenting insurance changes can quickly slow patient flow, leading to longer wait times, and staff frustration.

When possible, consider implementing the following steps to ease the pressure on the front desk and maintain patient satisfaction:

Build buffer time into schedules during early January if and when possible
Highly encourage patient use of pre-registration and digital intake forms
Resolve insurance questions before patients arrive, not when they are at the front desk

The key to patient satisfaction is to get them to your providers as quickly as you can, and ensuring your check in process on January 1 is as efficient as can be will make this possible.

Monitor Denials Closely and Act Quickly

The beginning of the year often sees a spike in claim denials, mostly related to eligibility errors and incorrect plan information. Many of these denials are largely avoidable by enacting comprehensive and timely policies to ensure accuracy of patient demographic and insurance data. However, even the best practices at your front desk can’t always mitigate payer behaviors and changes in policies.

Some of the steps you can take to get ahead of this challenge are:

Closely track denial trends in real time
Identify payer-specific issues early on
Correct workflows quickly before denials stack up

A proactive denial management strategy, especially with your more problematic payers, will make the difference between steady cash flow and months of delayed revenue.

Leverage Revenue Cycle Expertise and Technology

Navigating early-year insurance challenges is always burdensome and unnecessarily complex. Outsourcing to or partnering with a trusted revenue cycle management team can significantly reduce administrative strain and ensure minimal disruption in early year cash flows.

At Fedora Solutions, we manage the most problematic elements of this ‘first of the New Year’ challenge by:

Verifying eligibility accurately and efficiently
Addressing coordination of benefits issues effectively
Managing prior authorizations and payer requirements
Ensuring your staff know exactly what they need from the patient at check in

Our work allows staff to focus on the patient experience rather than paperwork, benefitting your practice, staff and patients.

Turning Annual Challenges into Strategic Advantages

While the first months of the year are always challenging, they also present an opportunity to strengthen workflows and reinforce financial stability. Practices that plan ahead and leverage the right expertise are far better positioned for long-term success.

Fedora Solutions is proud to support medical practices through every phase of the revenue cycle – especially during this most demanding time of the year.

If you’d like help preparing your practice for insurance changes, deductible resets, and to help mitigate operational strain, we’re here to help. Consider scheduling a meeting with us to learn more at info@ifedora.com.